I have measured that in the past week. One of my websites has more than 500.000 user accounts. I picked the users who were not on the site in the last week, because they have already seen the news on the site, and got some 384.000+ distinct e-mail addresses. I needed to contact them regarding an important issue about the website. The e-mail was composed like this:
Hello,
you are reading this mail because you are a member of [mysite link].
Issue explained and link with [call to action]
Regards,
Your webmaster
[mysite link]
Links where not plain text, but special URLs I used to track the clicks.
I sent the e-mail slowely over a 7 day period. I wanted to track weekends and working days as well.
And here are the stats:
Hot spots in the e-mail message:
Here are the weekday stats: